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A seminar filled with advice on packaging, marketing and distribution tips for a new product launch.
June 2, 2014
By: Jamie Matusow
Editor-in-Chief
Cynthia Beesemyer, founder and president, The Brand Initiative LLC, will be presenting the conference, “Launching a Product in the Highly Competitive Beauty World” during HBA Global Expo. The session will take place 10 am – 10:35 am on the first day of the show, Tuesday June 10th. Beesemyer will discuss how to choose the right packaging, as well as the best suppliers to execute the concept; how to determine the distribution for your product; and tips on managing the marketing plan. Attendees will hear a personal ‘concept to consumer’ story, plus insights about what helped lead the brand to success.
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